Yes, it was a marketing move, but it was a good one that literally brought me to tears when I watched it. Now while it may be true that Facebook is the largest social network in the world and yes, Facebook’s members are potential consumers, the real question is are they actually buying? Now you may have multiple plans, using multiple social resources, but the key is to always start with the SMS! It’s much more beneficial to focus on one or two channels instead of trying to grow multiple accounts at once. I do it because I love networking, marketing and connecting; but to see that other people are inspired from their experience makes it all the more worthwhile. I want a magazine-style, mobile-first site that is easy to navigate and provides a pleasant user experience. I’m taking action. Much like technology and the world of marketing, my experience has evolved, and I’m not putting all my eggs in Google’s basket.

Bringing simple science into action here, people love sharing content over digital channels and the human brain finds it easier to process and interpret videos. Thus, it is becoming easier to reach a larger segment of the market by just marketing in the urban population centers. It’s also a great was to get people to interact as users can share updates from businesses, meaning that social media marketing is made all that much easier. In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. The objectives of social marketing are long-term behavioural changes and they normally are related to health and environmental issues. Thus, its main clients are non-profit organisations, health services and government. In , public health and environmental concerns top the list of most used social marketing topics. Instant new blog post topics! She helped me get started and learn to navigate the setup of my new blog website. Remember, the more conversion rate you have, the more sales you get!

The more relative the website is that is linking to your website means the more power your website will have within that niche. I still have a lot of packing, unpacking, sorting and decorating to do throughout December, but I hope to be ready to open my doors to visitors on my new blog website in January. January 2018, I am moving to the Squarespace platform with a Marketing Blog that focuses on broader “Marketing” stories and trends. At its best, email marketing permits businesses to stay their customers informed and tailor their marketing messages to their customers. The “Nashville” content will stay and evolve. So, how does an NHL team stay relevant in a lockout? The Nashville Predators surprised a youth hockey game by bringing the full NHL experience to the rink. The families and kids were stunned to see and hear the NHL announcer, Paul McCann, the national anthem, Gnash, and about 250 fans take over the game.

And the best marketing idea of all: Do what they do best- Make Some Noise, Give the Fans a Show! In the spirit of good karma, I make a point to follow-up with people I meet at networking events to keep the connection going. The main goal of social marketing is reaching social good and this differs from the prime objective of commercial marketing which is financial. That’s just good marketing. Social marketing was recognised as a formal discipline in 1971, after Philip Kotler and Gerald Zaltman published “Social Marketing: An Approach to Planned Social Change” in the Journal of Marketing. Depending on the group we are looking at, we will approach them in one or another way. Blogging is an enjoyable way to share information, learn from others and also to make professional acquaintances. Getting familiar with an entirely new blogging platform was not easy. Blogging comes in many formats and the key is that blogging is conversational. I’m always amazed when we have a SMCNash event and someone comes up to me and thanks me for what I’m doing. I co-founded Social Media Club Nashville (SMCNash) in 2009, a professional networking group, hosting educational programs for the Nashville business community to advocate learning and best practices in social media.

Ad 2 Nashville and AAF Nashville, featuring a speaker from the Nashville Predators (Preds) Professional Ice Hockey Team’s marketing department. Bravo to the Preds for showing that in this video. Their video got national attention! As a result, video marketing is still struggling to lure companies in. Here is another great marketing enablement tool worth considering. The topic of “personal brand” in social marketing has become more and more popular, as a career tool in growing and establishing one’s expertise and digital following. Only a year ago, MySpace was the biggest and fastest growing community on the Internet with more than 240 Million registered users. There’s always something to do and we have a thriving business community of passionate, talented people – it’s not just musicians & singers! Paying for advertising, such as Pay-per-click advertising (PPC), like Google AdWords or Facebook ads, can be effective, you can write an ad that has people clicking and following through (clicks alone won’t build your business. 47% of people expect a web page to load in 2 seconds or less.