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Searching future customers, giving information about goods or services to them, making them willingness to buy etc. are the functions of marketing. So, information system occupies an important place in the modern concept of marketing. Old concept of marketing lacks it. The good news for you, as a local business owner, is that you can survive this recession and thrive by learning about and becoming really good at internet marketing for local business techniques. None of this is required for Orlando internet marketing. The success of social marketing depends on the people’s perceptions and understanding of the problem and that is why the audience is one of the core elements which should be taken in consideration when developing a social marketing campaign. Corporate social responsibility is about sustainability and corporate integrity and for that reason it should be a core component of the corporate strategy. The nature of modern concept of marketing is based on social responsibility.

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